In the book “ 12 Rules for Life ”, Ph.D clinical psychologist and YouTube sensation Jordan Peterson talks about lobsters and standing straight. As you journey with him through his life experiences and his ideas of what the world is, you come to appreciate the effort he has put in. In the first of 12 rules, he starts by talking about lobsters. How lobsters have been around since a time even before the dinosaurs and how the lobster is our earliest ancestor. How we inherit the mental circuits ( and behaviours) of the lobster nervous system. He then goes on to discuss how humans (and other animals) see Success and Failure. What kind of mental infrastructure is reflected in cases of Success and Failure. He talks about how a successful animal (one that is big, strong, attractive) differs in mental chemistry and circuitry over one that has failed. Between these two indicators of success and failure, lies the animal kind. It is a range from 1 to 10. He then goes on to talk abo...